NRF 2025 wasn’t just a conference for Forter; it was a celebration of the true game-changers in the retail industry. Partnering with AWS, Builder.io, ESW, PwC, Salesforce, and Shopify, we showcased the innovations that are reshaping the future of commerce. Together, we weren’t just attending NRF — we were defining the next wave of retail, where collaboration, trust, and cutting-edge solutions create the experiences that matter most for retailers and consumers alike.
This year’s theme, Gamechangers, couldn’t have been more fitting for the impactful moments we shared with our partners. Below, we highlight how these partnerships and the insights shared during NRF are transforming retail.
Luxury & Innovation
Our marquee event at Nordstrom, co-hosted with Salesforce, AWS, PwC, Builder.io, and ESW, showcased what it truly means to be a game-changer. Set in the heart of luxury retail, our panelists – Justin Honaman of AWS, Luke Ball of Salesforce, Brent Locks of Builder.io, and Kimberly Berry of ESW — joined our Limor Sinay to explore how technology and trust are reshaping the luxury shopping experience.
From generative AI to seamless digital journeys, the event demonstrated how Forter and our partners are helping luxury brands meet and exceed consumer expectations in today’s fast-paced market. Among the critical trends discussed was returns abuse, a $103 billion challenge that’s on the rise. Fraudulent returns, from empty boxes to counterfeit swaps not only drain revenue but also damage trust.
For more insights on how Forter and our partners are reshaping retail, dive deeper into Planning for 2025: Bold Strategies from Retail’s Gamechangers.
Innovating Global Retail
Salesforce and Forter came together to explore the unique challenges and opportunities facing the EMEA region, where navigating complex regulatory landscapes and building cross-border trust with consumers is vital.
Together, we envision a new standard for international retail that emphasizes security, scalability, and trust while enhancing the global consumer experience. The conversation revealed how collaboration between partners like Salesforce and Forter is paving the way for a digital future where global commerce is secure, seamless, and scalable.
Empowering Women in Digital
One of the highlights of NRF 2025 was the Women in Digital dinner, co-hosted by Shopify and Forter. At this event, we celebrated the inspiring women leading the way in digital commerce.
Celebrity Chef Amanda Freitag and Master Sommelier Laura Maniec crafted an unforgettable culinary experience, setting the tone for powerful conversations on leadership, innovation, and diversity in the industry.
As a Shopify Premier Partner, Forter is honored to strengthen our collaboration and deepen our commitment to empowering women in digital. This event wasn’t just a celebration of success – it was a call to action. It reinforced the need for continued efforts to support diverse leadership and create more opportunities for women.
Building Trust in Digital Commerce
Forter was honored to join AWS at their NRF booth to highlight a critical focus for retailers: building trust in digital commerce. Doriel Abrahams, Principal Technologist at Forter, demonstrated how merchants can create seamless customer experiences while safeguarding against fraud and abuse.
As Doriel shared, trust is more than just reducing risk — it’s about enabling merchants to identify good customers and create frictionless journeys that drive growth. Take Brooklinen, for example: by leveraging Forter’s Trust Platform, the brand achieved a 99.87% approval rate, saved $1.5 million in revenue from reseller and reshipper abuse, and maintained a chargeback rate as low as 0.02%.
Casual Networking, Serious Impact
As NRF 2025 came to a close, we co-hosted a Luxury Happy Hour with PwC and Salesforce, bringing together industry leaders for a relaxed yet impactful evening of networking. While the atmosphere was casual, the conversations were anything but. We discussed how trust, security, and collaboration are the foundation of a successful digital future.
This gathering proved that some of the most game-changing ideas often come from moments of genuine connection and shared vision.
Shaping the Future: Game-Changing Partnerships
NRF 2025 reaffirmed what we’ve long believed: the future of retail lies in the hands of the game-changers — those who innovate, collaborate, and redefine what’s possible. Our partnerships with AWS, Builder.io, ESW, PwC, Salesforce, and Shopify are more than collaborations; they are alliances that push the boundaries of what digital commerce can achieve.
As we reflect, we are inspired by the relationships we’ve deepened and the insights we’ve gained. These partnerships don’t just change the game – they set the rules for what’s next. Forter is proud to be part of this movement, and we’re excited to continue driving the future of digital commerce alongside our incredible partners.
