Digital commerce moves fast. Changing consumer behavior, advancements in GenAI, and the increasingly complex digital payment landscape are changing the industry.
At Forter, we believe that knowing exactly who you’re doing business with is the key to staying ahead of these changes and unlocking additional value — delivering exceptional customer experiences and keeping you ahead of the competition.
With several innovative releases and improvements, we help you know who your customers are and ensure that you can trust them.
Let’s see what’s New at Forter.
Stop Emerging Fraud
Fraudsters are relentless. As they evolve and increase the sophistication of their attacks, businesses must adapt and increase the sophistication of their prevention methods — before these fraud attacks hurt your bottom line.
At Forter, we ensure you stay ahead of the curve with best-in-class accuracy. Our team of fraud experts and researchers work to constantly uncover new attack methods and enhance our machine learning models to protect you and your customers better. With this release, we’ve focused on three key areas:
Enhancements to Device Takeover Detection
Fraudsters increasingly use Remote Desktop Access, leveraging malware to remotely gain control of a victim’s computer. To protect against this, we have refined our decisioning mechanisms for device takeover, leading to a 20% increase in accuracy for detecting these attempts — and ensuring your customers’ accounts remain safe.
New Capabilities to Detect GenAI Agents
GenAI agents, such as bots, are becoming more and more mainstream, and now are starting to make legitimate purchases and interact on behalf of human customers. We’ve rolled out new capabilities to detect and tag online activity associated with GenAI agents in our platform so you can be informed and know when a GenAI agent is genuine or malicious.
Improved Detection of Connection Manipulation
Bad actors have a playbook, and it usually involves connection manipulation techniques, such as proxies and VPNs. We’ve developed new and additional technical capabilities that have enhanced our identification of these connection manipulation strategies and tools by 15%.
Drive Growth with Payments
Digital payments have revolutionized commerce worldwide, but they haven’t come without complexities. High costs, evolving regulations, and shifting issuer preferences create constant challenges that make it difficult to make the best payment decisions.
Today, Forter is excited to introduce three innovations designed to simplify payment decisions, empowering you to optimize every transaction for payment success.
Predictive Payment Routing (Beta)
Maximizing authorization rates while reducing payment costs is the best of both worlds for your revenue forecast. For years, Forter’s Payment Optimization solution has empowered businesses to customize payment authentication based on user risk and issuer preferences to drive higher authorizations. Now, we’re excited to expand these capabilities with the beta launch of Predictive Payment Routing, which identifies the best payment route for every transaction. Using identity intelligence and AI, Predictive Payment Routing will dynamically recommend the best processor, choose the most effective card network, and select when to use network tokens in real-time.
However, you remain in the driver’s seat with the ability to input payment strategies into the model, as needed. For example, applying customized logic to specific transaction volumes or adding processor-related business strategies.
Japan 3DS Optimization
In April 2025, the Japan Credit Association (JCA)’s 3D Secure mandate goes into effect. This additional security measure comes with some conversion risks. Forter’s new Japan 3DS Optimization solution maximizes conversions while ensuring compliance by factoring in regulatory requirements, as well as consumer, acquirer, and issuer preferences. This solution enables merchants handling Japanese transactions to meet requirements while providing a seamless customer experience.
Intelligent Vault Management
Maintaining an updated payment card vault can be costly — especially if stored customers do not return to make a purchase. But it’s essential for maintaining a smooth checkout experience and reducing failed payments, involuntary churn, and lost recurring revenue.
To solve this dilemma, we’re introducing Intelligent Vault Management. This solution automates card vault updates and reduces your refresh costs. By leveraging our network, Forter can view exactly when cards require an update, and you can benefit from updated cards within Forter’s network. Additionally, we offer a real-time updater that only updates cards when there is buyer intent. Together, these features minimize cost while maximizing value.
AI-Powered Customer Insights
At Forter, we pride ourselves on being a partner to every one of our customers — helping you refine and execute your business strategies to meet your needs best.
Using customer and transaction data, the Forter Portal empowers you to fine-tune their fraud and abuse approach and precisely implement key strategies. We’re enhancing our portal’s insights and controls, allowing you to collaborate more effectively.
AI-Generated Explainability Summaries
To help you more easily understand Forter’s transaction decisioning, we’re leveraging GenAI to automatically compose summaries outlining our reasoning. These straightforward descriptions highlight key information about the user, transaction, network insights, and more that led to Forter’s final decision.
Roles & Permissions
Different team members need access to different sensitive information within the Forter Portal. That’s why we’re enhancing our roles and permissions features — so you get greater control and flexibility over who sees what. This update, which will be rolling out over the next month, gives you increased capabilities to customize user access and interactions within the portal, ensuring each user only accesses the most relevant information to them.
Updated Chargeback Recoveries Reporting
Understanding the performance of chargeback disputes is notoriously tricky due to fragmented data and lengthy processes. Today, we’re making it easier than ever with our refreshed chargeback recoveries dashboard. This easy-to-read dashboard gives you greater visibility into your chargeback representments and provides essential insights on win rate performance, allowing you to better understand performance, access key insights, and better protect your bottom line.
To further increase your profitability, we’re also making Abuse Prevention easier to use and more customizable with the release of several new enhancements:
Reseller and Reshipper Controls
We’ve added reseller and reshipper likelihood attributes to restrict resellers and reshippers from purchasing high-demand products. This ensures your most coveted inventory goes to genuine customers, creating a better buying experience.
Return Ratios
We’re introducing return ratios to personalize returns policy applications. This metric assesses a customer’s post-purchase behavior, allowing you to make holistic returns decisions rather than rely on arbitrary dollar limits — preventing chronic returns abuse while maintaining customer profitability
Promotion Stacking Prevention
Promotion stacking is a frequent challenge, increasingly leading to negative margin transactions that hurt your revenue stream. To combat and prevent this, you can now send us multiple promotions and discount codes along with your cart data. Forter’s Trust Platform will then analyze all applied promotions, calculate the total discount on an order, and ensure the transaction stays within your set thresholds — preventing excessive promo abuse that leads to long-term profit loss.
Accelerate Time to Value
With revenue at stake, the speed of implementation is critical. Forter continues to accelerate this process by developing a robust suite of tools and partnerships that decrease launch time. By enhancing the developer experience and strengthening integrations within the commerce ecosystem, Forter enables seamless connectivity and faster, more efficient performance in two key ways:
Improvements to Data Validation Tool
With our enhanced data validation tool, developers can more easily review the data they send to Forter, identify any issues, and follow clear recommendations to resolve them. This update accelerates the integration process, allowing you to onboard faster and achieve impactful results sooner.
Salesforce Commerce Cloud Abuse Prevention and Account Protection Capabilities
Forter’s pre-built, no-code integration with Salesforce Commerce Cloud (SFCC) just got an upgrade. You can now easily see abuse policy declines as well as insight into key account touchpoints, such as sign-up, login, profile updates, and authentication results, directly in Salesforce. Plus, you can configure actions — no coding required — without ever leaving Salesforce. With this new update, Salesforce and Forter are making it even easier to protect your brand and revenue from policy abuse, all while delivering seamless, quality shopping experiences for genuine customers.
Shopify Premier Partner Status
Forter has been named a Premier Partner in Shopify’s Enterprise Technology Partner Program, the only fraud prevention and identity intelligence platform among just 23 partners globally. Handpicked by Shopify, this recognition underscores our proven ability to reduce risk, maximize revenue, and enhance customer experiences — all while integrating with Shopify Plus.
We are committed to helping you maximize revenue and provide customers exceptional shopping experiences. A lot is new at Forter, and it’s thanks to you. Our constant innovation begins with you at the forefront, so keep the feedback coming.
We look forward to continuing to grow and better protect your business.
Digital commerce today doesn’t look the same as it did 12 months ago. Changing consumer behavior, advanced GenAI technology, sophisticated fraud and new regulations have all fundamentally changed the industry. Our focus is on helping businesses stay a step ahead, tackling their payments, fraud and identity challenges head-on all within one platform. No matter how commerce evolves, Forter is positioned to ensure our customers grow their businesses by knowing exactly who they are doing business with.”
— Cyndy Lobb, Chief Product Officer
