Atmos increases approvals while reducing cart abandonment
Atmos solves chargebacks and reduces overall cart abandonment
Rules-based systems lead to rebound in chargebacks, cart abandonment
As the popularity of sneakers continued to rise, so too did instances of fraud and chargebacks. After introducing a manual review and rules maintenance system in 2019, atmos noticed an influx in fraudsters circumventing their rules. Tired of battling with fraudsters, atmos then adopted 3D Secure hoping that would finally get them out of the manual review process loop – creating a staggering increase in cart abandonment.
Automation that reduces cart abandonment problems
In partnership with Forter, atmos was able to automate 100% of the fraud decision process – removing manual reviews entirely and solving the chargeback challenge without compromising cart abandonment. Forter’s decisions are made in real-time, meaning atmos’ legitimate customers get fast approval and a rewarding customer experience, while keeping chargebacks and fraudsters at bay
Automated fraud decisioning that positively impacting the bottom line
- Credit card transaction approvals increased by 19%
- Cart abandonment improved by 6%
- Implemented Forter without any changes to internal operations – creating a seamless transition
