Brooklinen keeps it cozy with a fraud-free customer experience
Brooklinen increases approvals to ensure more good customers lounge in luxury
Higher sales, expanded product lines led to more opportunities for fraud and abuse
Customers flock to Brooklinen for its signature experience: hassle-free shopping and a curated selection of premium comfort products. However, with success and expansion came challenges. The company faced an influx of policy abusers, particularly resellers and reshippers who were reselling items at discounted or inflated prices on third-party sites.
Seamless integration with Shopify Plus leads to a cozier customer experience
By harnessing the Trust Platform’s integration with Shopify Plus, along with Forter’s Policy Builder capabilities, Brooklinen has a solution that acts like a high-thread-count security blanket — assessing the identity behind each transaction and automatically declining orders from potential policy abusers, including resellers and serial returners. This ensures that genuine customers continue to enjoy a cozy, friction-free shopping experience.
A cozier experience, leading to more quality customers and increased comfort:
- 99.87% approval rate
- $1.5 million in revenue saved from reseller/reshipper abuse
- 0.02% chargeback rate
